About Image Optimizer

Large images can quietly slow down a website. The tricky part is making them smaller without turning a sharp photo into a blurry mess. That’s where an Image Optimizer can take some of the guesswork out of the process.

A one-click “optimize for web” mode uses perceptual-quality analysis to find a sensible balance between appearance and file size. Instead of forcing every picture into the same format, automatic format selection can choose WebP, AVIF, or JPG based on what suits the image.

It’s also useful to see whether the effort actually made a difference. A before-and-after Lighthouse-style performance score estimate gives you a quick idea of the potential improvement.

Sometimes, a few smarter image choices are enough to make a site feel noticeably quicker.